Welcome to our second Tech Friend Friday and I hope you find it thought provoking, interesting and useful.  As always, we welcome your thoughts and feedback on how we can make this weekly update more relevant and useful.  So please do drop me a line at luke@charlie-mac.com with anything you may have.

Interesting and mind-bending articles and news from the world of IT.  Here’s a snippet of some of the articles that grabbed my attention this week:

Groovy gadget.  We don’t make enough good use of gadgets in the office, do we?  Tools that could make us more productive are often looked over as more of a fad or gimmick.  But they could be hiding the next secret for getting your work done faster – meaning more time for the things that you really would prefer doing, like going to the pub or heading off home early.  Over the next few weeks, we’ll road-test a variety of gadgets to see whether they can free up your time.  This week we reviewed Whitelines, a method for capturing written notes and making them searchable.  Read the review here.

Books I have read. Search Engine Optimisation (ie the methods used to optimise the ranking of web pages by search engines such as Google) continues to be a growing industry where organisations are looking for the silver bullet to attract more traffic to their website.  SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs, written by John Jantsch and Phil Singleton, lays out a strategy for optimising Google rankings that gets back to fundamentals.  Good rankings rely on fresh, great and regular content; longer form articles generally rank higher (500 to 2000 words in length is optimum), and high quality inbound links are as important as ever.  Keyword stuffing used by many SEO agencies is now likely to decrease page ranking.  Also, something I just learnt from QI.  Page ranking has nothing to do with pages.  The term is named after one of Google’s founders – Larry Page.  You can check out the book’s companion site here.

My thought for the week.  Travel is so much a part of our lives even in this age of virtual meetings.  In one of our recent research projects, we found that the biggest impediment to people choosing a video conference or digital meeting was that they were worried about how they would look and they were unable to control their environment so that they could look their best.  Maybe making the most of travel time is one way to lessen the impact of out of office meetings. You can use the travel time to listen to audio books (Audible is my friend), use the time to write your own book (Dan Poynter talks about this in his book Dan Poynter’s Self-Publishing Manual: How to Write, Print and Sell Your Own Book (Volume 2)) , make calls to loved ones, or just enjoy the peace and quiet.  Soon, the journey will become the highlight of your day.

Until next we meet, look after yourself,

Luke

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